OLD DOMINION released a mini-documentary about the star of their "Some People Do"video. His name is Jason Schneidman and he's a former drug addict who turned his life around, and now he cuts hair for celebrities.
In the documentary he says, quote, "I was hooked on crack cocaine [and] then I went to a program that taught me I have to be of service in order to stay sober. It dawned on me that I could do what I love doing, cutting hair and helping people in need."
That led to him creating The Men's Groomer Foundation, which funds addiction treatment centers, and gives scholarships to help people get off the street. His motto is "I believe a haircut can change someone's life."
When singer MATTHEW RAMSEY read Jason's Instagram stories, he knew it was a match. Quote, "I thought, 'Here's this song we have that's about the line, 'Most people don't change, but some people do.' It's a hard thing to want to change but that's what the song is about."