Budweiser uses Bob Dylan's song "Blowin' in the Wind" in their Super Bowl ad, which is about embracing the renewable energy from wind power.
If you haven't heard, Pepsi's Bubly sparkling water will be featured in a Super Bowl ad with singer Michael Bublé. In the ad, he's sitting on the floor of a store . . . changing the spelling of BUBLY to BUBLÉ with a black marker.