Dentists Apologize for "Free Whitening" Ad

A Raleigh dental office has apologized after facing backlash on social media for a local magazine ad with racial undertones.

Renaissance Dental Center, located in Raleigh, placed an advertisement in Midtown Magazine’s May issue featuring three Caucasian doctors, Anita Wells, Jill Sonner and Anna Abernethy, each wearing a dress of a different culture.

The headline reads, "Everyone  smiles in the same language!" Underneath the photo of the three doctors,  the text reads "Free whitening system."

And below that, the ad says “No matter your accent or origin, everyone can appreciate a beautiful smile…” (The News & Observer)

 
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