Shelton and Ryman Hospitality Properties President and CEO Colin Reed held a press conference at the Gatlinburg Convention Center, where they gave updates on the building and spoke on how they want attendees to feel while they're at Ole Red.
“I want it to feel like a state of mind when you go in there. It needs to feel like country music used to feel, and I don’t mean hokey," he said. "I just mean like country music used to be an experience and a story, an event and a place you kind of went to in your mind when you listened to it.
Gatlinburg's Ole Red venue will be at 511 Parkway, which was formerly the Riverbend Mall, according to a previous News Sentinel story.