The 2017 Asheville Holiday Parade

The Asheville Holiday Parade, presented by Bojangles of WNC, rolls, dances and marches through downtown Asheville on Saturday, November 18 beginning at 11am. The parade features nearly 100 entries including marching bands, dance and cheer squads, nonprofits and businesses. This year’s parade theme is “Holiday Magic.”

2017 Grand Marshal is WWE Hall of Fame inductee Beth Copeland. The Grand Marshal float is sponsored by Apple Tree Honda. Beth is not only the youngest person to be inducted into the Hall of Fame, but she is also a WWE Divas Champion and three-time WWE Woman’s Champion. Known by her ring name, Beth “The Glamazon” Phoenix, she participated in the first Women’s Ladder Match and was the second woman to participate in the Royal Rumble.

Retired from wrestling and living in Asheville with her husband, Adam Copeland, also a WWE Hall of Fame inductee, Beth is the proud mother to Lyric (3) and Ruby (1). The couple supports Eblen Charities, particularly the Headlock on Hunger Program (HOH) where Beth serves as Vice-President. HOH works with local businesses and the community to gather resources for children who ordinarily rely on school lunch programs to meet their nutritional needs. This program provides meals that help to bridge the gaps during school breaks so that no child is left hungry.

Parade entries include a little something for everyone with decorated floats, adoptable pets from area rescue organizations, our Honored Veterans float sponsored by Express Employment Professionals, live music, performances, and of course, Santa Claus, brought to you by the NC Arboretum’s Winter Lights.

The performance stop is located at the corner of Biltmore and Patton Avenues. After the parade, families are invited to Pack Square for photos with Santa from 2-4pm.

For a second year, the Arboretum will partner with the City of Asheville for Winter Lights Downtown, an artistic holiday light display festooned in the trees in Pack Square. Winter Lights Downtown will begin with a lighting ceremony at 6pm Nov. 18, warmed by free hot chocolate from the French Broad Chocolate Lounge. Look for some extra dazzle in the display this year in the form of a giant snowflake centerpiece, sponsored by the Asheville Downtown Association, and the display expanded to more trees.

2017 sponsors include: Bojangles of WNC, The North Carolina Arboretum’s Winter Lights, Apple Tree Honda, Express Employment Professionals, The Brite Agency, Aloft Asheville Downtown, WLOS ABC 13, My40, Star 104.3, The, 99.9 Kiss Country, Asheville Scene, Asheville Citizen-Times and Asheville Color & Imaging.

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